Victoria Stag – The Name


A brand is more than just a name. That's why we chose a name that reflects our values and mission. 'Victoria' is a name that symbolizes victory, and that's exactly what we want to help you achieve – victory in your fitness journey.

Our brand is all about empowering women to overcome obstacles and achieve their goals, no matter how big or small they may be.


‘Stag’ ok…yes, we know a stag is a male deer but the ‘spirit meaning’ represents regeneration, gentleness, healing, alertness, pride, independence, purification, strength, and nobility.

We want our brand to embody these qualities, reminding women to be kind to themselves and to celebrate their strength and power.

Our Purpose

At Victoria Stag, we understand the struggles that curvy women face when it comes to finding comfortable and flattering activewear.

The fitness industry has long been dominated by narrow beauty standards that exclude a significant portion of women.

That's why I've created a brand that caters specifically to curvier women, offering a range of activewear that not only fits well but also boosts your self-confidence.

Meet the Founder

Hi, I'm Vicki - the founder of Victoria Stag. I also love to hi the gyn and believe that everyone deserves to feel confident while working out and moving, regardless of their body shape or size.

My mission is to empower women to take charge of their health and well-being by providing them with activewear that not only looks good but also feels good.

Our clothes are designed to enhance your curves and provide full coverage and support, so you can exercise with ease and without any wardrobe malfunctions.

Our Products

Our Core range is our workout staples. Using premium performance fabrics, our designs include practical features specifically for curvier silhouettes. No more wardrobe malfunctions!

Finally outfits that flatter your curves, are comfortable with full coverage and support, and are fashionably chic so you can easily transition from gym to street.

So, are you ready to join our movement? We invite you to become a part of the Victoria Stag community and experience the confidence and empowerment that comes with wearing our activewear. Whether you're hitting the gym or running errands, our clothes are designed to help you feel your best, inside and out. With Victoria Stag, you can be confident, comfortable, and chic all at the same time. Let's celebrate #GIRLPOWER together!